This page was updated on January 29, 2001
The Downline Online 21-day
SFI Promotion Course
DAY 11
### Downline Online SFI Promotion Course - Day 11 ###
Before I launch into the AMAZING business building technique you're going to learn
today, I have to share this:
#### "This Isn't Working" ####
I'll be honest (as I always am). I'm angry. A dozen times a week, I get email from
people in our Downline Online group thanking me for creating this course and appreciating
the information in it (I'm giving you everything I know!).
But about once every two weeks, I get an email from someone saying "This isn't
working. I've done everything in your course and it's not working."
Even though the number of times I hear that is INFINITESIMAL compared to the number of
thanks that I get, these emails stick in my craw. Let me tell you why.
Because when I ask these people to be more specific and tell me what they're actually
doing, EVERY ONE of them has said, "I'm placing free classifieds and doing the small
FFA blasts and I submitted my SFI site to search engines."
When I ask them to show me the ad or headline they're using, it's ALWAYS something
completely different than what I recommended in our lesson on copywriting and in the
samples.
They NEVER put up an FFA page. They NEVER placed an ezine ad. They FORGOT that doing
search engine submissions can take MONTHS to work. They NEVER did a complete FFA blast
using FFA Blaster (http://downlineonline.com/ffa). They never did a MASSIVE clasified ad
submission with The Classified Connection (http://downlineonline.com/class).
In short, they DID NOT do what I've recommended in this course!
Let me be blunt. This stuff works! You know how I can make that claim with 100%
certainty?
Because YOU'RE READING THIS!
You're in SFI!
How do you think you got here!?!?
Through one of the things I'm describing in this course!
I'm teaching you everything I know and everything I do!
Besides, the most successful online marketers I know have all said "What has made
me rich is that I tried a lot of things that DIDN'T work until I found the ones that
did!"
When we place an ad that doesn't pull responses, we don't say "This doesn't
work!" We ask "Hmmmm, was it a bad headline, a bad offer, a bad ezine that's
going to the wrong market? I wonder what went wrong so I know not to do that again."
There are only three things that make an ad not work:
1) Bad headline or bad ad 2) Sending the ad to people who aren't interested 3) Not
getting the ad in front of ENOUGH people who are interested
Figure out which of these is the problem and FIX IT.
Your job is to find the one or two (or a dozen if you're bold) things that work for you
and DO THEM. If something doesn't seem to be working, figure out why and fix it, or TRY
SOMETHING ELSE.
If it's working for other people in the group -- and it IS! -- and it's not working for
you... it's not because the system doesn't work, it's because you're doing something that
doesn't work.
Do something else!
That's the end of my rant.
#### Getting Instant Affiliates ####
Okay, I lied. One more bit of ranting.
You know why people say "it isn't working" instead of finding something that
does?
They're afraid.
Afraid to spend a couple dollars without KNOWING IN ADVANCE what the payback will be.
Afraid to try something they haven't done before, like place an ad in an ezine, or set
up an FFA page.
We're ALWAYS afraid of something new or of throwing away a couple bucks or a few hours
of our time, but if you want to be successful in this business, you might want to get
comfortable with that fear and just DO IT anyway!
Today's lesson is something that will probably scare you a bit. It'll probably take you
out of your comfort zone. It'll probably challenge your fears a bit.
And IT WORKS!
It can get you 5-10 new Affiliates PER DAY!
And IT'S FREE!
It just takes your time.
Just to let you know how powerful and special this information is, I know someone who
SELLS what I'm about to tell you for $295!
So, what is this incredible technology?
I'll tell you where it came from before I tell you what it is.
In traditional networking, people say "approach (that is, bother) anyone who's
within three feet of you and present your opportunity to them."
There are a bunch of problems with this technique. First, it's humiliating to approach
strangers face to face. Second, you're going to have to deal with a LOT of rejection since
most of the people within three feet of you don't give a rat's patootee about your
opportunity. Third, since we tend to do the same basic things every day, we mostly bump
into the same people within three feet of us every day. And, finally, when you are
somewhere that you would bump into new people, like in a mall, don't you want to shop (or
eat, or whatever), instead of working?
Now what if I told you that online, anonymously, easily, quickly and without any
rejection, you could find HUNDREDS of people to "approach" and point to SFI?
You can.
You can get online, locate people INTERESTED in business and making money, and have an
EASY, 2 minute "conversation" with them over the Net and have them join your SFI
group!
There are two parts to this technique: Finding the people and Talking to them.
As you read this, I can imagine it might seem odd or scary. But I ASSURE you, that if
you try it for an hour and see how fun it is, and see the results you get, you'll get so
excited, you'll look back at today and laugh at your fear!
*** Finding People ***
There are two ways to do this. One if you're on AOL and one if you're not.
Many people on the Internet fill out questionares with information about their
interests, hobbies, location, families, etc.
Think about this for a minute. They have (and you may be one of "them") have
spent time to fill out a form specifically so that people could find out about them!
You're going to take advantage of that and find people who are interested in: MLM,
network marketing, making money, home business, etc. Here's how.
>>> AOL Users <<<
(These is how MY version of AOL works. Your's might be SLIGHTLY different)
Get on AOL and go to the Member Directory
In the keyword section, type one of those words I just suggested (or try one I didn't
think of if you think that it will describe someone who might be interested in making
money working part-time at their computer... maybe "homemaker,"
"stay-at-home," or something else).
If you want, you can add other search criteria, like locations.
Narrow the field to only those who are online by selecting the "Return only
members online" checkbox
Click on the Search button.
Look at who you have found!
Pick a person and double click on her/his name to see their profile.
Look at what you know about this person!
I'll tell you what to do in a moment.
>>> Non-AOL Users <<
You can do the same thing I just described with a program called ICQ (that you should
have downloaded and installed yesterday -- http://www.mirabilis.com). If you haven't yet,
sign up with ICQ.
ICQ loads automatically when you connect to the Internet.
Open ICQ and click on Menu or click on the ICQ button.
In the Find Users menu, select White Pages (there are other ways to get to the White
Pages you can use).
The White Pages search screen appears.
Select "Interests/Occupations" and, like I just described, put in the
keywords I already mentioned, or select one I missed that you think might turn up people
interested in SFI.
Select the "Show only online" checkbox.
When the list of ICQ users appears, right click on a name and select "Info"
to see their profile.
It's as if you just got a personal introduction to them!
*** Talking to them ***
Now, when it's time to "talk" to the people you're seeing is when many people
start to get scared.
But remember, there's no *personal* rejection, because all they know about you is a
nickname (you can take on a persona and act like anyone you want!)
And, when you see what a conversation will look like, you'll realize how risk-free this
really is.
Okay, to start the conversation, AOL users do this: When you're looking at the user's
profile, click on LOCATE. Then click on IM (instant message). ICQ users right click on a
user's name and select Message.
Quiet the butterflies in your stomach and type, "Hello?"
Click on send.
So far, so easy, right?
Now, you can wait to see if they respond or you can start another
"conversation" while you're waiting.
When someone responds, they'll probably say hello back, or ask who you are.
You reply, "I saw in your profile that you're interested in (whatever the keyword
you chose was). I'm looking into online busineses and making money online. How's it going
for you?"
They'll reply.
Be interested in what they said. If they say they're not doing anything or it's not
going well, you can simply say, "I found a really cool online income course that
would probably help you. Want to know where to get it (it's free)?"
If they say things are going great and try to point you to *their* offer, you can say,
"Sounds interesting, let me check it out. Be right back. Hey, BTW, I found a really
cool online income course that might help you out. Want to know where to get it while I
look at your info (it's free)?"
If they say yes, point them to your SFI site!
Then tell them you have to go, but you want to stay in touch and see how things are
going for them. Say goodbye.
THAT'S IT!
If you want, you can email them later and say "Thanks for our chat. Here's that
website I told you about for the FREE online income course."
*** For Advanced Students Only ***
If you really think you can handle it, you can try this:
Spend more time talking to the people you bump into!
(Obviously I was kidding about the "advanced" part)
Find out more about them, where they are, what they do. Have an actual conversation.
You'll be amazed at how easy and fun it is, and when you do this, the odds are greater
that they'll go to your SFI site when you ask them to.
*** Now what? ***
Nothing. Some will check it out, some won't. So what. Next!
The conversation above would last about 2 minutes. You could have 2 or 3 going on at
once. If you did that for an hour a day, you could have 5-10 new Affiliates PER DAY!
As you do this technique, you'll discover your own favorite, personal tricks and
improvements. Have fun!
##### What's up for tomorrow #####
1) Another source of THOUSANDS of free leads and the Insider trick for getting to them!
See you then. Be well,
Steven Sashen
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