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Promote your site
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POWER TECHNIQUES
   WildFire Co-op
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   The POWER PLAN

Get IMMEDIATE CASH!
   ClickBucks

Sample ads

Traditional techniques

Managing Powerlines  

Making $$ with LFI
What's the cost?

SFI email explained

Resources
  Ezine list
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  Classifieds list
  FFA page list
  Useful software
    FFA Blaster
    Traffic Builder
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    WorldMerge
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  Useful Books
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    Making your site sell
  Useful ad services
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Additional Training
   Internet Marketing
        Tips!
    Rich Strayer's SFI
       Training Site

21-day SFI Promotion
Training Course

This page was updated on July 23, 2000

Autoresponders = auto advertising

One of the most valuable tools in internet marketing is an "autoresponder."

You've probably used an autoresponder, even if you don't know you did.

What is an autoresponder?
Where do you get an autoresponder?
     Free vs. Fee autoresponders
How do you set up your autoresponder?
How do you use your autoresponder?
Multi-response auotresponders


What is an autoresponder?

Basically, an autoresponder is simply an email address with a computer program attached to it... when you send any email to that address, the autoresponder automatically sends a pre-written response back to the sender.

      

Want to see how an autoresponder works? Send an email with any message and any subject to autorespond@6fi.zzn.com

Then, check your email a few minutes later. Depending on "internet speed" you'll get a reply in anywhere from a few seconds to an hour.

The autoresponder then does one other cool thing. It sends a copy of the incoming message to the autoresponder's owner.

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When it does this, you, as the owner can collect the email addresses of the people who mail to your autoresponder. I'll show you how to use these in the Create A Mailing List section of this site.


Where do you get an autoresponder

If you have a website (other than your 6-Figure website), it's possible that your web host gives you one, or could.

Otherwise, check with:


Free vs. Fee autoresponders

Be aware that there are three downsides to using most free autoresponder services.

  1. When you sign up for their service you're giving them permission to send you A LOT of email advertisements.
       
  2. Every email YOUR autoresponder sends out will have an advertisement for someone else's product or service, that will be competing with yours!
       
  3. Most free autoresponder services don't let you use their autoresponder addresses when you're doing FFA blasts or other mass promotions.

How do you set it up (what do you put in the message)

You'll get the actual set up instructions when you sign up for the service or website.

What you should put in your autoresponder is one of the longer ads in the Sample Ad section of this site, pointing people to your 6-Figure URL.


How do you use your autoresponder

When you're advertising, you can use your autoresponder's address instead of, or along with, your 6-Figure URL. Anyone who mails to your autoresponder will get your 6-Figure ad back!

If you do this, make sure you save the emails that are sent to your autoresponder so you can re-mail to these people later as I'll describe in the Create A Mailing List section of this site.

NOTE: Remember, most of the free autoresponders WILL NOT let you use their addresses for FFA Blasts or other mass promotions!


Multi-response autoresponders

Many new autoresponder services are set up to send more than one response, at an interval you determine.

For example, when someone mails to your multi-response autoresponder, it will send your FIRST message back immediately. Then you can have it send another message, say, 4 days later. Then another 5 days after that. And a third a week after that. (Or whatever interval you want to use.)

The additional messages can be the same as the original or different. It's up to you.

Since most people need 5-7 impressions until they respond to an ad, multi-response autoresponders can be VERY powerful.

I'll let you get creative about setting up multi-response autoresponders.

 


Unless otherwise stated, all material © 1999, Steven Sashen. sashen@downlineonline.com