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What is a banner ad?

A banner ad is simply a graphical ad that, when someone clicks on it, takes the user to the web page that the banner is advertising. It's the online version of a magazine display ad. They got the name "banner ads" partly because of their size, typically shaped long and narrow, similar to offline banners that a sign shop would make.  Here are two banner ad examples from www.sixfigureincome.com/affiliate/

Do banner ads work?

Frankly, not well. The average "click through rate" on a banner is 0.15%. That means that for every THOUSAND times a banner is shown on a website, only 15 people will click on the banner and, therefore, go to the page the banner is advertising.

How to increase banner ad effectiveness by 500%

People have gotten somewhat immune to most banner ads. When someone looks at a web page, they often "tune out" the banner ads, in much the same way we tune out commercials on television.

So the trick to increasing banner ad effectiveness is doing SOMETHING to make people notice the banner and take action (clicking on the banner).

Some techniques people have used include:

• Animated banners
• HOT colors
• Outrageous copy on the banner
• Including the word "FREE"
• Including "instructions," like "Click Here NOW"
• Banner "games" -- HP had a banner ad that was a game of Pong that you could actually play. Recently I've seen a banner with an animated monkey running back and forth and text that says, "Click on the monkey and win $20!"

But the most effective technique we've seen lately is making banner ads that look like part of a web page. Notice the banner below:

If you're thinking "What banner?" It worked. Move your mouse anywhere around the text and you'll see your cursor turning into a "pointy finger" indicating that this is a link to another site and if you click your mouse, you'll be taken to that site!

The key to these "fake HTML" banners is making the text a compelling headline -- something that people want!

There are a number of these banners in the Sample Ad page of this site with compelling copy that you can use.

Where do you put banner ads?

The short answer is "on other websites."

Paid banner placement - You can look for websites that will accept banner ads in exchange for money from you.

There are three ways that people could charge you for banner ad placement:

1. Per time -- e.g. $100 for a month
2. Per "impression" -- e.g. $20 for every 1000 times they show the banner on their website
3. Per click -- e.g. $1.00 for every time someone actually clicks on the banner and goes to your site.

Which is better? Depends on the price and the results. When you pay per click, you only care about the price -- I would pay up to $1 per click myself, but I'd be MUCH happier at about 10 cents per click. This is where tracking is critical! If you pay $1/click and EVERY ONE of the people who clicks becomes a Member, that's a MUCH BETTER deal than paying 10 cents per click, getting 10 times the volume, but getting zero Members.

For Per Time and Per Impression rates, all I can say is try to negotiate a good deal and track your results.

Speaking of negotiating, many sites will have a published rate, but if you contact the owner of the site you can often get a better deal. Many sites have unpublished "ros" (Run of Site) rates -- extra banner space that wasn't purchased at their normal rate that they need to fill with something.

You might even be able to get the web host into 6-Figure in your downline and let them put the ad up for free!

Banner ad brokers - There are a number of companies that will find websites to put your banners on and charge you a fee for doing so. Doubleclick.com is one of the most famous. I haven't had much experience with these services because: a) they often have a HUGE minimum commitment, and; b) they have a reputation of being overpriced and producing poor results.

That said, feel free to search for a good broker and see what you can make happen!

Banner exchanges - Banner exchanges are a clever idea. A banner exchange has a collection of websites and a collection of banners from those websites.  Another version of a banner exchange is called a Web Ring. Same idea, different name.

Some of the most familiar banner exchanges are www.linkexchange.com, www.worldbannerexchange.com. If you search for "banner exchange program" or "web ring" on any search engine, you'll find HUNDREDS more!

Here's how they work:

1. Lets say you own a website and you agree to participate in a banner exchange. You put some code on your website that displays one of the banners in the exchange's collection every time somebody sees your site.
      
2. Typically, for every TWO times you display a banner from the exchange's collection, the exchange will display YOUR banner ONE time on one of the other sites in the exchange.

So, the more traffic you get to your site, the more times your banner is shown on other sites. All for free.

Notice that you need YOUR OWN website (not your 6-Figure site) to participate in banner exchanges since there isn't a way to put banner exchange code in your 6-Figure website.

Also notice that an exchange member's banner is shown ONE TIME for every TWO viewers. That means that for every 100 viewers, only 50 banners in the exchange are displayed! What do the other 50 viewers see? One of two things:

1. An ad from the banner exchange itself, trying to get new members, or...
   
2. A banner that someone PAID the exchange to display!

I hope you get the hint that this is another advertising avenue -- paying to have your banner displayed by the Banner Exchange.

How do you place banner ads (technically)?

There are two ways. One involves actually giving the banner (uploading) to the website or banner exchange that will display it. The other is simple telling the website or exchange where to find the banner, somewhere else on the Net. 

With both techniques, you will be asked where you want the banner to "point" -- where the viewer will go when they click on the banner. The answer is: to your 6-figure URL.

Uploading a banner - This requires that you first save the banner onto your hard drive, then "upload" the banner to the website or banner exchange.

Saving a banner - It's simple. Put your mouse cursor on the banner you want to save. PC users can then right click on the banner and, from the menu that appears, select an option like "Save Image As". You will then see a dialog box that lets you save the banner onto our hard drive.  Mac users typically just hold the mouse button down until a similar menu with a similar choice appears.

Uploading the banner - Luckily most websites and exchanges will give you instructions for doing this.

Referencing a banner - Currently we do not let you reference a banner on the 6-Figure site or on this site. That means you have to have your own website, upload the banner that you want, and reference that URL.

For example, let's say you have a website at www.mywebsite.com, and you uploaded the banner called "turn2.gif" (by following the instructions from your web host to upload or FTP the banner to your site). When the other website or banner exchange asks for the URL of the banner you want displayed, you would tell them "www.mywebsite.com/turn2.gif"