Using Bulk Email (or not)

In the early days of the internet, you could buy a list of a million or so email addresses, mail your ad to all of them and, if you were lucky, make a tidy profit.

Those days are GONE.

There's a good chance you'll get email offering to mail to a big list, or to sell you a big list you can mail to. The ads will often say something like "a targeted list of 5,000,000 email addresses," or a "brand new, clean list of 10,000,000 addresses."

They are LYING!

The only thing I'm going to say about bulk email is this:

DON'T DO IT. Here's why:

There's no such thing as a good list of that size
There's no way to have a clean list (where all of the email addresses are valid) of that size
The names on a list that size are often "harvested" rather than names of people who have "opted-in" or agreed to receive mailings.
Mailing to a list like this is called Unsolicited Commercial Email, otherwise known as UCE, or "spam."
Mailing about 6-Figure to an unsolicited list is against our policy and you could be removed from 6-Figure for doing it.

Better that you put your own list together, mail to opt-in lists, or use any of the other strategies on this site to promote your 6-Figure site.